I'm an expert in visual merchandising and
communication design with international experience
in fashion, luxury & lifestyle, food retail, and events.
My passion is designing VM strategies and
brand experience initiatives that engage the shopper.
I listen to stakeholders and transform their insights
into profitable ways of product presentation.
I lead by designing for execution.
I bring people together to execute projects,
and I delegate for results.
I believe in building communities,
and I've built cross-cultural teams of visual merchandisers
and creative specialists, all trained and turned into exceptional collaborators.
Specialties: Shop design, product display, point-of-purchase, visual identity,
ambient media, performing arts, and professional writing