BORN IN the Philippines, I specialize in transforming retail spaces into engaging and personalized customer journeys. With over 30 years of experience in visual merchandising and communication design, I have worked with various industries such as fashion, luxury, lifestyle, food, and events, creating innovative and profitable ways of product presentation and brand communication.
My core competencies include visual identity, ambient media, and creative writing, which I use with customer insights to design retail spaces that immerse customers in brand and product experiences. I also collaborate with stakeholders, align them on the action, and train cross-cultural teams of visual merchandisers, store designers, and creative specialists.
